Selling the Christchild

Selling the Christchild

I’ve been somewhat amused over the past several years as stores have told their employees they should not say "Merry Christmas," but instead greet customers with "Happy Holidays." This, of course, ignores the fact that the derivation of "holiday" is a linguistic mash-up of "Holy Days"; but because the name of Christ is in "Christmas Tree," for a brief while some stores called them "Holiday Trees," as if shifting the name will maximize sales among Christ haters while not jeopardizing robust receipts from traditional Christians. Perhaps we are all generically Holians?