Dear Subscribers:
Once an organization or association has approved by-laws and built a website, it seems the next project is to create a newsletter or magazine. In addition to collecting dues, the staff, whether volunteer or paid, is tasked with keeping track of the industry’s trends and legislative agendum. Many of these periodicals now exist only online, but who can forget the importance of Potato Chipper Magazine or the National Tire Dealers and Retreaders Association newsletter? (When I was a kid, the latter arrived for my dad at the house each month.) It matters not your hobby, interest or profession, you can bet there’s a periodical that fits even the narrowest of interest. Some titles explain themselves, like “Private Island Magazine”; others feel a tad more obscure, like “Emu Today and Tomorrow” or “Miniature