A few years back there was a subtle change in the tagline for infomercials. I think it may have been Ron Popeil’s last major contribution to the genre, although a quick check of Wiki Obits let me know he was still alive. (Wiki Obits is an online database service that permits understaffed journalism outlets to pretend they’ve maintained a research department in the event of a newsworthy death… Hacking that site could be fun.) In any case, the tag shift was transforming